What is the Master Marketer Educational System?
The Master Marketer Educational System (MMES) is a collection of educational programs where agricultural producers, lenders, and others involved in agriculture are trained in advanced risk management and marketing techniques. The flagship program, Master Marketer, has graduated over 600 producers and agribusinessmen from fifteen trainings held across the state. In a 2½ year post graduation survey, graduates of the first twelve trainings indicated that, on average, they have increased their returns by $32,702 annually1.
Following graduation, the participants extend their knowledge to other producers by providing leadership for marketing clubs. While not mandatory, marketing clubs are a great way to communicate marketing ideas and skills with other producers, practice newly learned marketing skills, and work with county agents and district economists to better understand marketing and the opportunities it provides.
The Master Marketer Online forum is another way to communicate with Extension faculty, Master Marketer graduates, and other interested people about current marketing events and get any questions answered on a timely basis. A link to the forum is provided on the front page of the Master Marketer Website.
Graduates of the Master Marketer programs receive much more from their education than just financial benefit. Since the inception of the program in 2000, producers report a 136% increase in the adoption of a marketing plan, and a 344% increase in the adoption of a written plan by those who answered “yes” to having a marketing plan.
There is also a tremendous increase in the improvement in confidence of Master Marketer graduates in using marketing tools. Producers rated their “before” and “after” confidence level on a scale of 1-7, and reported an increase from 3.38 to 5.81, an average of 72% improvement in their confidence and willingness to use marketing tools.
Congratulations to our 2007 Lubbock Graduates!
Master Marketer brochures:
1see "Impacts" in menu column for more economic impact information.